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April 6, 2016 | By

BoldChat: An “amazing tool for eCommerce”

Digital marketing expert Brian Hughes began a recent piece that appeared on the Huffington Post with a rather astounding figure: for the average eCommerce site, “80 percent of customers only make a purchase once.” That might make sense if you’re selling houses, yachts, or some other once-in-a-lifetime item. But for the average online retailer, that statistic has to be disheartening, especially given what we all know about how much more expensive it is to find a new customer than retain an old one.

Brian doesn’t think that businesses should take their eCommerce problems lying down. He has a roundup of solutions that he characterizes as “five of the best tools” for addressing what is a real eCommerce challenge – and BoldChat was selected as one of those five best tools. He lays out five problems related to eCommerce challenges and suggests a solution for each of them. Here’s what he had to say about us BoldChat as a solution for slow customer service:

When customers have a question, they need an immediate answer. Don’t force them to dig through your FAQ list, wait 24 hours for a response to an email question, or worst of all, sit on hold with a customer service rep. BoldChat’s live chat software provides an immediate helpful human presence, which dramatically increases customer satisfaction and boosts sales. According to BoldChat, customers are 7.5X more likely to convert when they use live chat. These same customers also increase their shopping cart size by 55 percent. Plus, since most questions can be answered in just a few minutes, live chat can also help offset traditional call center volume by up to 80 percent. End customer service headaches by offering better, faster, more efficient service.

Thanks for the shout-out, Brian. If you’d like to see his full post, you can find it here. And if you’d like to learn more about BoldChat’s live chat software, check out this short video.


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